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Michelle Engberg

P U B L I C
R E L A T I O N S

RESUME

Life Coach – Windells Academy                                                                                                August 2016 – Current

 

  • Provide guidance for high school aged students in a structured academic setting

  • Coach to provide a healthy structured lifestyle that includes daily/weekly responsibilities such as study hall, cleaning and cooking

  • Work with students one on one or in groups to help them make and maintain successful changes in their lives

  • Support students to set and achieve goals that will maximize their academy experience

  • Plan activities for students within a specific budget

  • Assist with general office duties

  • Provide guidance and care for students while traveling

  • Be a role model and develop respectful lasting relationships with students

Public Relations and Marketing Intern – Marquette Mountain Ski Resort                        November 2015 – April 2016

  • Served as the face of the company for weekly video snow reports, television and radio interviews

  • Wrote weekly video snow report scripts which promoted snow conditions and weekly mountain events

  • Utilized Facebook boosting and analytic tools to generate user interaction on specific posts

  • Responsible for distribution of event press releases and served as primary contact for local news outlets

  • Created promotional posters for upcoming mountain T-Bar, Sport Shop and on hill events

  • Increased following via Instagram and Facebook by effectively interacting with mountain audience and managing content via social media sites

  • Wrote, scheduled and distributed weekly/biweekly email blasts using online email marketing MailChimp 

  • Managed email subscriber data and organized distribution lists using MailChimp

 

Office Assistant - Medina Landscaping Inc.                                                                             May 2011 – March 2016

  • Assisted with office duties including but not limited to answering phones, payroll management for 15 employees, creating detailed weekly work schedules and managing customer accounts and payments

Hostess - Aubree’s Pizzeria and Grill                                                                              September 2014 – April 2015

  • Served as personal representative of service and overall hospitality attending to arriving guests

  • Monitored the dining room for empty and cleaned tables, estimated wait times for guests, monitored the guest waiting list and ensured the needs of the guests were met while they were waiting

  • Additional responsibilities included but not limited to answering the telephone and running food to tables

 

Snowboard Instructor – Marquette Mountain Adventure Center                                        January 2015 – March 2015

 

  • Trained children and adults on basic through advanced snowboarding skills

  • Led weekly progression programs with students creating great student instructor relationships

  • Kept detailed records of skills completed and mastered by students

 

Account Executive - Campus Special                                                                                     May 2014 – August 2014

 

  • Lead a team of 3 generating $23K in sales in a 12 week period

  • Managed a portfolio of 21 clients; consulted on marketing strategies and post-sales services

  • Adapted easily to and continually mastered new product information

Experience 

Please click to view full resume 

Education

Northern Michigan University – Marquette, Michigan                           August 2012  – April 2016 

Major: Public Relations          Minor: Spanish

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